10 Awesome Infomercial Examples to Help You Sell More Stuff! in 2022
If you’re struggling to generate enough sales from your online store, one of the best things you can do is to study some of the most successful infomercials on TV to get inspiration for your own marketing strategy. I’ve put together this list of 10 Best Infomercial Examples with tips, templates, and pro-tips to help you kickstart your own infomercial campaign to sell more stuff!
If you’re thinking about creating an infomercial, then you’re probably wondering what makes an infomercial successful. An infomercial should compel the viewer to buy your product, but it also needs to be entertaining and informative in order to truly stand out from the crowd. Fortunately, there are plenty of great examples out there of effective infomercials that have made millions by following these simple 10 best infomercial examples to drive sales. Learn from their triumphs and avoid their pitfalls by reading this helpful guide!
Thinking of creating an infomercial to drive sales? We’ve done the hard work so you don’t have to! Check out our list of 10 best infomercial examples and learn what works (and what doesn’t) to make your product or service sell like crazy.
What is Infomercial?
An infomercial is an extended commercial that promotes or sells a product. Infomercials can be found on television, and they are typically quite long in duration (usually 30 minutes or more). Infomercials will often sell specific products or bundles, but they can also promote multi-part programs or systems. Although infomercials are most often used for selling products through television marketing, a growing number of companies utilize them as sales tools via direct mail as well.
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10 Awesome Infomercial Examples to Help You Sell More Stuff:
1. Use Audience Reaction Shots
This is one of my favorite techniques, as it works in all types of infomercials. If you want people to get excited about your product, have them react with excitement on camera! This shows customers what others who have already bought your product love about it. Audience reaction shots create a sense of community and belonging among viewers that makes them want to join in. Use audience reaction shots for any demo video or if you want buyers to feel like they’re part of a club—instead of just sitting there watching, they’ll actually feel like they’re involved in a group.
2. Show the Product in Real Life
Nearly all infomercials show customers, not actors, using and enjoying their products. People in infomercials do everything from sitting on the sand by a pool to preparing for a big presentation at work; tossing the salad with friends on a patio after work; mowing lawns in baseball hats that keep flies out of their eyes; from pull weeds around plants, they just planted. If you sell anything, have real people use your product/service and show them enjoying it. The more fun people have with what you sell, the more likely they are to buy it!
3. Use a Simple Shot to Create Interest
A simple shot of your product or something associated with it can be used to get customers interested in what you’re selling. For example, if you’re selling office supplies, a quick shot of an office desk might grab their attention. If you sell makeup, a quick shot of a woman applying lipstick could do the trick. It doesn’t have to be anything fancy—as long as it gets them thinking about how they might use your product and why they should buy from you. And remember: always include the text so people know exactly what they are looking at and don’t have to guess!
4. Show All Parts of the Product
First things first, if you want to sell anything on television you need a product. I mean, if you don’t have something physical (or digital) for customers to buy then there’s no way for them to transact with you and close your sale. That said, one of my favorite infomercial strategies is showing customers all parts of a product before diving into its features or benefits. It helps people visualize what they are buying and gives them that good old curb appeal which is perfect for boosting sales.
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5. Create Urgency
Ever wonder why stores advertise a limited quantity of a particular item? It’s because they want you to believe that there are only so many available, and they’re all going fast. Make sure your potential customers know that items are limited by creating urgency in your copy. For example, a limited-time offer or only 5 left in stock will let people know that if they don’t buy now, they’ll miss out on something great. Another way to create urgency is through scarcity—if an item is scarce (or about to be), it’s more likely to be perceived as valuable.
6. Give Clear Directions
Don’t leave your reader guessing what you want them to do next. Tell them with clear, specific language exactly what they should do. If you don’t give specific directions, it’s up to your reader to imagine their own way of doing things and make their own assumptions. Don’t make them guess; spell out exactly what needs to be done for optimum success. If you have a template or guide for your readers that makes doing something even easier than usual, include a link!
7. Add Some Humor
Using humor in a sales or marketing message can help boost appeal, cut through the clutter and make you more memorable. A recent study found that people are better able to recall messages they see on humorous websites. So don’t be afraid to lighten things up with an amusing anecdote or relevant cartoon—particularly when you want your audience to remember important points. But never use humor just for laughs; it should be tied to your product benefits. And if you think it might get lost in translation, test any jokes on some of your friends before using them online. Add a little fun and inject some personality into your content—your customers will enjoy it, too!
8. Keep it Short and Sweet
Getting your message across in a 30-second spot is very different from getting it across in an hour-long commercial. That’s because people’s attention spans are shorter and they’re less likely to be involved. In that regard, infomercials have one distinct advantage over long-form commercials: they tend to capture their viewers’ attention in a big way with interesting graphics and sound effects so that when you make your pitch, people actually listen (and sometimes even take action).
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9. Don’t Try Too Hard
If your infomercial seems hokey, you’re likely trying too hard. Most effective infomercials are conversational and focus on highlighting a problem rather than how awesome their product is. Remember, no one cares about how awesome your business is – people care about themselves. So make sure that every message you deliver relates directly back to an individual or group of individuals (aka consumers). It’s also important not to use too many stats or extraneous information – keep it simple, clear, and concise…and if you can avoid words like ridiculous and incredible in your pitch, you should do so at all costs as they are wildly overused on infomercials today.
10. Showcase Before and After Results
A great way to give people hope and vision is by showcasing how others were able to transform their bodies. This concept can be easily added to your infomercial by sharing before and after photos or videos of real people who had success with your program. One great example of a product that does just that is Beachbody’s 21-Day Fix Extreme. The infomercial shows how people were able to lose weight and get in shape using their products.
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In Conclusion
It’s important to remember that infomercials are, by definition, meant to sell you something. That said, there are a few rules that every good pitchman follows when selling their products or services on television. Keep these in mind as you follow along with some of these examples of successful infomercials—and soon enough, you too will be selling like a pro!
